Privacy policy

Last updated: 16 June 2026

This Privacy Policy describes how ESSENZA Solutions Ltd (doing business as Play Italian Shop) ("we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from playitalianshop.com (the "Site").

ESSENZA Solutions Ltd is the data controller responsible for your personal information. We are registered in England and Wales (Company No. 6316306), with our registered office at 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London W1T 6EB.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at ciao@playitalianshop.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
    • Disclosure for a business purpose: shared with our processor Shopify and analytics provider Google Analytics.
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site
  • Order information
    • Purpose of collection: to fulfil our contract with you, including processing your payment, arranging shipping, providing order confirmations, communicating with you, screening orders for potential risk or fraud, and sending post-purchase review requests via Loox.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify and our operational printing and fulfillment partners to print and ship your orders.
    • Personal Information collected: name, billing address, shipping address, payment information (processed directly by Shopify Payments or PayPal, we do not store your card details), email address, and phone number.
  • Email marketing information
    • Purpose of collection: to send you news, updates, and offers about our products and services where you have given your consent or where we have a legitimate interest in doing so as an existing customer, including abandoned cart reminders.
    • Source of collection: collected from you when you subscribe to our newsletter (via double opt-in) or place an order.
    • Disclosure for a business purpose: shared with our email marketing provider Klaviyo (for newsletters and abandoned cart emails)
    • Personal Information collected: name and email address.
  • Customer support information
    • Purpose of collection: to provide customer support.
    • Source of collection: collected from you

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We also share your information (such as your delivery address and order details) with our operational printing and fulfilment partners to print and ship your books directly to you.
  • We use Klaviyo to manage our email marketing and abandoned cart communications. You can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/legal/privacy-notice.
  • We use Loox to send post-purchase review request emails. You can read more about how Loox uses your Personal Information here: https://loox.app/privacy.
  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
  • We work with a third-party developer who may have access to the Site and its data for the purposes of technical maintenance and development. Access is limited to what is necessary to perform these services.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

We may use your Personal Information to show you targeted advertisements on third-party platforms. We currently use, or have the technical infrastructure in place to use, the following advertising platforms:

Even when we are not actively running ad campaigns, tracking technologies such as pixels may remain active on our Site. You can control these through our cookie preference centre.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. Our communications will be from either playitalianshop.com or playitalian.com.

Lawful basis

Pursuant to the UK General Data Protection Regulation ("UK GDPR") and the General Data Protection Regulation ("GDPR"), we process your personal information under the following lawful bases:

  • Contract: processing your order, payment, and shipping, and sending order confirmations.
  • Consent: newsletter subscriptions (collected via double opt-in) and non-essential cookies.
  • Legitimate interests: abandoned cart reminders to users who have initiated a checkout but not completed their purchase, and fraud screening — where these interests are not overridden by your rights.
  • Legal obligation: retaining transaction and financial records as required by law.

Retention

We retain your Personal Information for as long as necessary to fulfil the purposes for which it was collected, and in accordance with our legal obligations. Our retention periods are as follows:

  • Order and transaction data: 7 years from the date of order, in accordance with HMRC and Companies Act requirements.
  • Device and analytics data: retained in accordance with your cookie consent preferences. You can manage these at any time via our cookie preference centre.
  • Email marketing data: for as long as you maintain your subscription. Your data will be deleted promptly upon unsubscribe.

For more information on your right of erasure, please see the 'Your rights' section below.

Automatic decision-making

Our platform provider Shopify uses limited automated decision-making to prevent fraud. This does not have a legal or otherwise significant effect on you. This includes:

  • Temporary blocking of IP addresses associated with repeated failed transactions, for a short period of hours.
  • Temporary blocking of payment cards associated with those IP addresses, for a short period of days.

Your rights

UK and EEA Residents

If you are a resident of the UK or European Economic Area, you have the following rights regarding your Personal Information:

  • Access: the right to request a copy of the Personal Information we hold about you.
  • Rectification: the right to ask us to correct inaccurate or incomplete information.
  • Erasure: the right to ask us to delete your Personal Information, subject to our legal retention obligations.
  • Restriction: the right to ask us to limit how we use your Personal Information.
  • Portability: the right to receive your Personal Information in a portable format.
  • Objection: the right to object to our processing of your Personal Information where we rely on legitimate interests.
  • Withdraw consent: where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights please contact us at ciao@playitalianshop.com or visit our Privacy Centre.

US Residents

If you are a resident of California or another US state with applicable privacy legislation, you may have the following rights:

  • The right to know what Personal Information we collect, use, and share about you.
  • The right to request deletion of your Personal Information, subject to certain exceptions.
  • The right to correct inaccurate Personal Information.
  • The right to opt out of the sale or sharing of your Personal Information. We do not sell your Personal Information.
  • The right to non-discrimination for exercising your privacy rights.

To exercise these rights please contact us at ciao@playitalianshop.com or visit our Privacy Centre.

Residents of Other Regions

If you are located outside the UK, EEA, or US, you may have privacy rights under your local laws. Please visit our Privacy Centre to find information specific to your region, or contact us at ciao@playitalianshop.com.

Data Protection Complaints

If you have a concern about how we have collected, used, shared, stored or deleted your personal data, we want to hear from you. You can raise a complaint with us directly and we will do our best to resolve it. Please visit our Data Protection Complaints page for full details of how to submit a complaint and what to expect from us.

If you are a UK resident and remain unhappy after we have responded, you have the right to escalate your complaint to the Information Commissioner's Office (ICO) at ico.org.uk.

If you are an EEA resident, you have the right to lodge a complaint with your local data protection authority.

Data Transfers

Your Personal Information is processed by Shopify and may be transferred outside the UK and EEA. Such transfers are carried out in accordance with applicable data protection law, including where the receiving country benefits from a UK adequacy decision or where appropriate safeguards are in place. For more information see Shopify's privacy policy: https://www.shopify.com/legal/privacy.

Cookies

A cookie is a small file downloaded to your device when you visit our Site. We use cookies to help the Site function properly, understand how it is used, and deliver relevant content and advertising.

We use the following categories of cookies:

  • Necessary: essential for the Site to function. These cannot be disabled.
  • Statistics: help us understand how visitors interact with the Site so we can improve performance and user experience. These include cookies from Google Analytics and Shopify analytics.
  • Marketing: used to track activity across websites to deliver personalised ads and measure the effectiveness of our advertising campaigns.

You can review and manage your cookie preferences at any time via our cookie preference centre. Please note that disabling certain cookies may affect your browsing experience on the Site.

For more information about cookies generally, visit allaboutcookies.org.


Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

 

Last updated: 18 June 2026